TMA Quick Insights for Q2 2026

Embracing powerful platforms like IPL On JioHotstar, YouTube, and Spotify allows advertisers to engage audiences on a grand scale, with significant ad spends reaching ₹82.83Cr and counting. These platforms offer extensive reach, visibility, and return on investment, making them ideal for national campaigns, premium product launches, and corporate branding. With substantial skews towards Video and Banner formats, brands can create memorable narratives, persuading their audiences effectively in a dynamic digital landscape.

Top Medias with Highest Ad Spend

IPL On JioHotstar

IPL On JioHotstar has firmly imprinted itself as a market leader, boasting the highest total spend in the digital realm with a staggering ₹82.83Cr investment. This platform captivates a diverse audience profile, offering unparalleled reach, making it a favorite choice for national campaigns, premium product launches, and strong corporate branding. It excels in providing high visibility, powerful recall, and promising return on investments, effortlessly adapting to the digital vertical. Choose IPL On JioHotstar, it's where persuasive messaging meets high impact delivery!

YouTube

With an unrivalled total spend of ₹11.99Cr in the digital space, YouTube indisputably pilots the internet's media landscape. Its potent audience profile and expansive reach make YouTube the go-to platform for national campaigns, premium launches and corporate branding. Advertisers prefer it for its assured visibility, remarkable recall rates and impressive ROI. It seamlessly adapts to the evolving digital sphere while maintaining its iconic appeal. Drive your message home with YouTube—where your success is not just seen, but remembered.

Rich Media and Contextual Ads Through MediaKart

Through its market leadership in the digital sphere, Rich Media and Contextual Ads Through MediaKart has proven to be the preferred choice for national campaigns, premium launches, and corporate branding with a record total spend of ₹85.24L. Our platform guarantees boosted visibility, effective recall, and impressive ROI, tailor-made for today's digital realm. Embrace the powerful synergy of professional, persuasive messaging and high-impact advertising through MediaKart.

JioHotstar

Harness the power of JioHotstar, the maestro of digital realm, with an extravagant total spend of ₹64.85L. Renowned for its broad reach and specialized audience profile, JioHotstar is the first choice for impactful national campaigns, premium launches, and sophisticated corporate branding. Step into the digital vertical, reap high visibility, unprecedented recall, and a formidable ROI. Sync with JioHotstar, catalyze your brand journey with persuasive and professional tenor, for an advertising experience that leaves an indelible mark.

Spotify

Spot ify, the market leader in the digital vertical, delivers unparalleled reach and precision targeting with an advertising spend exceeding ₹54.47L. Our platform wields formidable power in national campaigns, premium launches, and corporate branding, making us a prime choice for advertisers. With Spotify, brands gain superior visibility and recall, ensuring an exceptional return on investment. Engage the Spotify experience and witness how we redefine and elevate your advertising game.

Popular Medias with Unique Views

JioHotstar

Leverage the undisputed leader in digital media, JioHotstar, boasting the highest unique views of 8.29K to magnify your brand's visibility, recall, and ROI. With its widespread reach and rich audience profile, it is the preferred platform for national campaigns, premier launches, and corporate branding. Advertisers trust JioHotstar's formidable digital vertical for successful adaptation, amplifying both engagement and impact. Trust JioHotstar to deliver persuasive, professional, and powerful outcomes.

Book My Show

Book My Show-affirming its market leadership with the highest unique views of 4.6K in the digital realm-benefits advertisers with remarkable reach and a distinguished audience profile. Advertisers routinely prefer it for national campaigns, premium launches, and corporate branding due to its unparalleled visibility, unforgettable recall value, and impressive ROI. Seamlessly adapting to the digital vertical, Book My Show offers persuasive, professional, and impactful solutions for your brand's omnipresence. Entrust us with your brand, experience the power of market leadership.

YourStory

YourStory, the market leader in the digital domain, commands an impressive 4.17K unique views, unparalleled in class. Our reach extends to an audience with diverse profiles, making us the ideal choice for national campaigns, premium launches, or corporate branding. The visibility and recall we offer ensures maximum ROI. Adapting organically to the ever-evolving digital landscape, we consistently deliver persuasive, professional, and impactful narratives. Choose YourStory, where brand stories become success stories.

Hindustan Times

Hindustan Times, a market leader in digital media, garners the highest unique views at 2.57K. Our audience, with its varied profiles and expansive reach, is a magnet for national campaigns, premium launches, and corporate branding. Advertisers vouch for Hindustan Times’ unparalleled visibility and recall rate, heralding substantial ROI. Adapting seamlessly to the digital vertical, Hindustan Times furnishes a persuasive, professional, and impactful platform for your brand's voice.

Money Control

Establish your brand with Money Control, the market leader boasting the highest unique views at 2.15K in the digital spectrum. Our unmatched audience profile and extensive reach make us an advertiser's favourite for national campaigns, premium launches, and corporate branding. Money Control's astounding visibility and recall rate promise an excellent return on investment (ROI). Choosing us means you're naturally adapting to the thriving digital vertical. Leverage Money Control's power for persuasive, professional, and impactful brand promotions.

Top Media Options Used

Banner

With a record-breaking execution of 123 campaigns in the digital landscape, Banner has unquestionably stamped its market leadership. Our comprehensive audience profile and exceptional reach make us an irresistible choice for advertisers seeking national campaigns, premium launches and corporate branding. The unmatched visibility and recall we provide deliver a robust ROI. Seamlessly adapted to the digital vertical, Banner ensures your brand message resonates clearly and impactfully. Trust the leader, choose Banner.

Video

Leading the pack in the digital realm, Video boasts an unmatched record of 80K successful campaigns. Tailored to suit every audience profile and guaranteed for extensive reach, it is the foremost choice for national campaigns, cutting-edge launches, and esteemed corporate branding. Video's striking visibility fuels unparalleled recall and substantial ROI. Naturally adapted to the digital vertical, it continually empowers brands to transcend traditional boundaries, offering a persuasive, impactful, and professional advertising solution.

Programmatic Advertising

Programmatic Advertising, the market leader, has executed an unparalleled 14 campaigns in digital showcasing its distinctive potential. Advertisers recognize its universal reach and comprehensive audience profile. Notably, for national campaigns, premium launches, and corporate branding, Programmatic Advertising is the go-to tool, marrying visibility and recall with significant ROI. Seamlessly adapting to the digital vertical, it's creating persuasive, professional, and impactful narratives for brands. Opt for Programmatic Advertising, the trusted partner for amplifying your brand's voice.

Connected TV

Connected TV emerges as a market leader, successfully executing an unrivaled 9 campaigns in the digital frontier. It offers unbeatable visibility and recall amongst a diverse audience profile, extending exceptional reach. The impressive ROI is why national campaigns, premium launches, and corporate brands prefer us. Our adaptability to the digital vertical enhances the potency of our promotions. Choose Connected TV, for persuasive, impactful and professional advertising solutions.

Audio

Audio's dominance in the media landscape is demonstrated by its industry-leading execution of 9 high-octane digital campaigns. Its unparalleled reach garners a complex audience profile, making it the go-to choice for national campaigns, premium launches, and corporate identity upliftment. Emphasizing visibility, recall and effective ROI, Audio seamlessly adapts to the digital vertical. Engage with Audio for persuasive, professional, and impactful brand communication that resounds across markets.

Top Categories by Ad Spend in Q2 2026

PR Release Digital Advertising

PR Release digital advertising can be defined as placing digital ads on websites and apps that are categorized under PR Release topic. 

PR Release digital advertising can prove to be very effective for brands/advertisers who work in the PR Release field or have the same target audience. For example, for sports and games websites and apps, we know that the primary audience is males. Hence, any brand looking to target a male audience like financial products or automobiles would opt for advertising on sports websites.

The reason why PR Release digital advertising is so popular is that advertising on PR Release websites and apps would mean showing the ads to a targeted audience which would lead to a higher click-through rate and hence a better conversion rate. 

PR Release Digital Advertisement Rates

PR Release digital advertisement rates depend on the following factors:

• Reach and Users of the website and app: Reach and users of the website and app decide how many people/users can be reached out to through advertising hence plays a major role in deciding the PR Release digital advertising price.

• Type of categories: The categories also define what kind of audience comes on the websites/apps. For example, news websites might have a less loyal audience than OTT apps. Hence, the category also helps decide the PR Release digital advertisement rates. 

• Targeting Options Available: The type of targeting options on the website/apps decide how precisely the apps/websites would be able to target the audience. Hence, a platform offering multiple targeting options would charge higher PR Release digital advertisement rates. 

• Advertising Format: The visibility of digital ads depends a lot on the types of ads offered by the websites and apps and hence are important to determine the PR Release digital advertising price. 

PR Release Digital Advertising Price

PR Release digital advertising price can be calculated based on the following factors:

• Cost per unit: The PR Release digital advertising rates would directly depend on the cost per unit of the ad. This cost per unit can be CPC, CPM, CPV, etc depending on the PR Release advertising platform and the digital ad format. 
• The number of units of ads: The other important factor can be the number of impressions, clicks, views, etc gathered on the ads that can be multiplied by the cost per unit to obtain the PR Release digital advertisement rates. 
• Targeting filters: Another factor that can add the premium to the total PR Release digital advertising price is the number of targeting options/filters.

 Advantages of PR Release Digital Platform Advertising

Following are some of the advantages of PR Release digital platform advertising:

• Targeted Audience: Since the ads are placed on specific topic-based websites/apps, for brands who cater to the same field, the audience are very relevant and hence brings better conversion. 
• High level of engagement: Specific topic-based websites/apps experience a very high level of engagement in terms of repeat users and time spent hence giving advertisers the opportunity to retarget the same audience hence creating high impact. 
• Real-time monitoring: One of the top advantages of PR Release digital platform advertising is that it provides real-time monitoring of campaign performance. 

 Top Platforms for PR Release Digital Advertising

To know the top platforms for PR Release digital advertising, follow these steps:

• Visit the Digital Tool Page.
• Select PR Release under categories filter.
• On the top right corner, you can find the option to sort the selections based on two factors- Top searched and price.
• On selecting the “top searched” method to sort the cards, you will get top platforms for PR Release digital advertising. 

Frequently Asked Questions

1. How much does it cost to advertise on a digital PR Release platform?

The cost to advertise on a digital PR Release platform would depend on many factors as discussed above. It may vary from 7.5 paise per impression for Hotstar (mid-roll video) to 25 lakh for YouTube masthead on per day basis. 

The Media Ant is the best digital PR Release advertising agency that provides more than lakh advertising options under digital advertising. One can find the cost of digital advertising on any of these platforms within a few clicks. 

 2.  How to know the campaign execution details of digital PR Release platform Ads?

One of the top reasons to opt for digital PR Release platform ads is that digital advertising campaigns can be tracked on a regular basis and in case of any requirement, the campaign can be edited. 

The Media Ant would share timely reports that would contain the campaign execution details of digital PR Release platform ads. The report would detail daily performance, spending, and cost per action for the digital PR Release platform ad campaigns. 

 3. How to select the best digital PR Release advertising platform?

The best digital PR Release advertising platform would totally depend on the brands’ requirements. The first question that the brands should answer is- who is their target audience?

Once the target audience is defined, the next step is to check which of the digital PR Release advertising platform has the ability to target this audience the best. Some of the platforms may cater to the exact audience or some of them might have the relevant targeting options to filter out the irrelevant audience. 

Once the target audience requirement is met, the next question to be asked is- What are the various ad formats offered by digital PR Release advertising platforms? This would help the brands select the appropriate ad format as per their budget and resources.

The last but most important question that remains is- What are the digital PR Release advertisement rates? This can be the deal breaker question and should be answered carefully. 

Once all these questions are satisfied, the brands can make a list of the best digital PR Release advertising platforms. 

 4. What is the effectiveness of digital PR Release advertising?

The effectiveness of digital PR Release advertising lies in the fact that these advertising platforms are relevant for brands who have an audience similar to those visiting the PR Release websites and apps. 

One common observation is that when the ads appear to be genuine content, they have more chances to be clicked. This is the rationale behind the growing popularity of native advertising and by advertising on the relevant PR Release digital platforms, brands can expect a higher number of conversions.