Experiential OOH advertising transforms traditional outdoor media into immersive brand experiences. It goes beyond static displays by engaging audiences through interaction, sensory appeal, and memorable moments. The ad will be displayed on Mumbai’s architectural marvel, the Bandra-Worli Sea Link. Commuters and onlookers will be treated to a spectacular sight as the Sea Link’s cables become a giant canvas. Since this activation requires special approval from the BMC, they reserve the right to approve or decline the concept, which may extend the lead time to 1–2 weeks or more.The ad will be displayed for 4 hours, and the total cost covers only this active display duration.Rates are tentative and subject to change based on the final deliverables.